In this blog post titled 5 terrific methods to grow your business online, I’d like to introduce you to some topics that you may have read about one time or the other in the past. I say this, because, these methods are trending, terrific, and they can make your business the next big thing…
Not only are these methods easy to implement into your everyday sales practice, but they are also very vital to the survival of any online business today.
I would really love it if you carefully read through each and every method listed here even if you feel you know a thing or two about these methods(I say this with so much respect:). If you invest the time needed to go through each method presented here, I promise you that you will see your business in a whole new light and you will be more than excited and equipped to grow your business online.
Are you ready to take the leap?
Unleashing the 5 terrific methods to grow your business online today!
1. Create A Mailing List.
This is very crucial to the success of your online empire. It is so Extremely important that so many people use the slogan The Money Is In The List”. The purpose of having a list of all your clients is so that you can reach them further to sell more goods and services.
To really succeed in this, you need to be creative. Use whatever means within your arsenal to convince clients to sign up to your list. However, I say this with a reservation.
Reservation: Do not fraudulently deceive customers into signing into your list. Please be genuine.
Some genuine ways you can excel at this is,
Offer anything of value to your target audience for free. Ask them to give you their email in exchange for the freebie. And mind you, this freebie must really be great, not some scam.
Also, you could:
- Offer a free email course; i.e python course for beginners in 7 days, How to lose weight in one month. All of these are courses delivered into the email address provided by the interested client.
- Offer a discount coupon or special promo to those who sign up.
- Auto subscribe those who enter their email address into a contest for a special price or something.
- Members section where they can continue to receive the latest tips and support.
Now promote your list everywhere. Look at what other companies who are succeeding with this method are doing right and emulate them.
I would highly recommend Aweber, MailChimp and even mailer lite. These options are inexpensive and if you are just starting out, MailChimp and mailer lite can give you some free for 1000-2000 subscribers.
2. Build Your Own Website.
Having your own website is crucial to your success online. And the adage that says “if you build it, they will come” can only be true if you have your own website. Remember, the mail list we talked of earlier? You could also succeed at that if you advertise your mail list on your own website.
If you don’t have a website, get one. You could consult wpexplode, to design a befitting website for your business. You could sell products and services on your website, but always aim to build trust and offer products and services that address one pain point or the other and your client will keep coming back for more.
To ensure you get a steady stream of traffic to your website, it is important to look closely and optimizing your website for search engines. You could create content in the form of a blog post that search engines will look at and drive the relevant audience to your site.
As mentioned previously, you want to build trust and a lasting relationship with your clients. So you may not exactly sell something to every visitor on your website. Instead, you could offer a valued service for free through your email list and later sell services for recurring income or products that will profit the visitor. With this strategy, sales are expected to come.
3. Create An Affiliate Program.
You can create a great deal of wealth by referring others to a program.
Here is the catch – you could either choose to run your own affiliate program where u give a unique url to your affiliates. They will help you market your products and services and you will pay them a stipend, so to say, of the overall price of the goods/services. For example, let’s say you run a web design service and you charge 1000$ for a 5-page website. You could choose to pay each of your affiliates 10% of the sales price if they bring in a sale. You get the idea, right!
If you run your website on WordPress, you can try the paid affiliate plugins like AffiliateWP. It claims to be the best affiliate management plugin out there.
Looking for a free solution to run your affiliate program, you can try an Affiliate Manager plugin.
At the other end of the table, you could choose to sell for others. You advertise their products on your website using the link from the company, and you get some percentage from the sale of the product. There are literally millions who have created a 6 figure business simply by following this model.
However, do not forget our simple rule of trying to get traffic by offering something of value to your visitors for free. Down the road, you will be able to sell these affiliate products to them. But like you guessed right, the visitors already trust you and would be willing to buy from you.
If you plan to sell information products, you’ll want to look into Clickbank. They not only have a terrific affiliate program, but you’ll also find many products you can easily promote on your website that will earn you close to 50% commission. Valuable information right, sign in to get our 20 terrific methods to grow your business online.
4. Limit Your Sources.
This is a fairly straightforward one. Instead of selling 100,000 products, sell 10-100 products that you can manage effectively. To become an expert in your niche, you need to be focused on those products directly involved in one way or the other to your niche.
My personal experience shows that it is easy to get so excited about every single thing that you lose focus and you do not progress in your chosen niche.
To discuss this item, it will not be complete if we do not talk about drop-shipping. The reason is because, when it comes to selling products online, the easiest and fastest way to do this and profit in it, is to set up a drop-shipping shop. A drop-shipping shop allows you to sell physical products on your website even without ever seeing the products themselves.
The idea is that a very large e-commerce company like Alibaba, aliexpress e.t.c gives you the privilege to sell for them. You simply import the product images and a very properly crafter description of your website. Once an order is made, you contact the supplier on the e-commerce platform requesting that the product be shipped to the address of the paying customer.
Well, there is a lot of money to be made in this model if you do it right.
By doing it right, I mean:
- Selecting the right supplier for your products
- Designing an appealing website.
- Understanding crossell and up-sells.
- Giving coupons and discounts
- Enable your website to load in as little as 4s
- Enabling multiple payment channels e.g PayPal and credit cards.
- Free shipping
- Selecting items that are not fragile
- Understanding items with copyright issues and so on…….
I plan on writing a more detailed post on this subject. Till then, you could do a little googling on the subject and let me know what you think.
5. Don’t Sell Products… Sell Content
the best way to sell a customer is by first gaining their trust. This trust factor is very important in any relationship. You want to make a good relationship with your customers. Let them trust you and the sale will come. Simple!
Well, not that simple. But you get the point.
Why not put some articles or valuable content on your website that will interest readers in your niche’ market. For example:
— Offer free downloads for visitors to read at their leisure.
— Get them to sign up for your newsletter so you can stay in touch.
— Put a feedback form on your website for readers to offer their suggestions
— Put a testimonials page up to show your visitors how many buyers enjoyed their shopping experience
— Offer a “Buying Tips” or “Helpful Hints” page to give your visitors something of value for free
— Offer a weekly promotion to get visitors returning to your site on a regular basis.
-Interested in reviews? Create reviews of products you have used in the past and give your honest opinion about them.
Do you have additional ways to sell content and not products? Please list them here.